These observations do have limitations which will be noted. Annual Reports for Investors. Nigeria Demographic Profile Currently, the Dangote Group offers a wide range of products in the food and beverage industry of Nigeria, including Dansa Fruit Juice, and Danvita Flour. The instructor has read the case and knows what is going on.
In order to provide a detailed description of the proposed marketing plan for the introduction of the product, the SOSTAC framework will be followed. Fortune, BusinessWeek, and Forbes have many articles on companies featured in most cases.
Summarize the types of data used in drawing conclusions. The first year of product launch will concentrate on the lowest LSM levels of 1 through 3 in the northern and eastern areas of Nigeria, including Maiduguri, Kumo,Kano, Jos, and Zaria regions.
Annual Reports for Investors. Maize Research and Production in Nigeria.
Currently, the Dangote Group offers a wide range of products in the food and beverage industry of Nigeria, including Dansa Fruit Juice, and Danvita Flour.
Utilising the well establish brand name within the food and beverage industry, the Dangote Group can launch their own maize product to the population and use existing production and packaging facilities to refine the maize and distribute it to supermarkets and wholesalers.
Be comprehensive, and make sure they are in line with the previous analysis so that the recommendations fit together and move logically from one to the next. Explain these conclusions in-depth in a clear presentation format. A Guide to Effective Decision-Making.
In order to provide a detailed description of the proposed marketing plan for the introduction of the product, the SOSTAC framework will be followed. Rather, use the information in the case to illustrate your statements, to defend your arguments, or to make salient points.
As a popular food product throughout Africa, maize is incredibly easy to grow and is resilient to most extreme weather conditions McCann, Following are sources of information for performing this search: Officeworks will be used as an example in this report to illustrate the difference between consumer and business buying behaviour.
Contracting local farmers to grow maize, and assisting them both financially and in terms of fair trade, will also help to achieve the overall objectives set for the new product launch.
The current economic climate affecting the country might actually work in favour of the product launch, as the cost effective nature of the product will offer a cheaper alternative to carbohydrates for consumers who are struggling to meet their nutritional demands within their current budget.
Promotional opportunities into supervisory and managerial positions within the maize plant will also be made available to those employees who have proved to be a valuable asset to the flour production plant. The current economic climate affecting the country might actually work in favour of the product launch, as the cost effective nature of the product will offer a cheaper alternative to carbohydrates for consumers who are struggling to meet their nutritional demands within their current budget.
It will serve as a useful tool so clients can skip to areas of interest without having to read the entire report. Make sure you use plenty of headings and subheadings to structure your analysis.
Tailor the sections and subsections to the specific issues of importance in the case. Consistent market research into www. It involved exhibitions and open days where companies travel to the consumers in order to provide samples, educate the masses on the benefits of the product nutritional value, how to cook the product in various ways etc and allows consumers to experience both the product, and the care and attention shown to them by the company launching the product.
Beyond the brief introduction to the company, you must avoid being descriptive; instead, you must be analytical. Companies themselves provide information if you write and ask for it. African Journal of Biotechnology.
Maize Research and Production in Nigeria. That is, try to build on what has gone before so that the analysis of the case study moves toward a climax. The procurement department will be responsible for researching appropriate farm land and owners to grow the maize within Nigeria, and to educate farmers on how best to nurture and harvest a healthy maize crop.
The introduction of maize meal as a cheaper alternative to pasta, rice, or potatoes will keep the company in sync with its mission through developing and improving current maize production across the country in order to better meet the nutritional needs of a growing population.
Write the survey research section of the body. Offering sustainable value for customers and the community as a whole, the Dangote Group are committed to improving the lives of the Nigerian population both through their products, and through the various corporate social responsibility initiatives undertaken within the community.
Describe the participants in the research, their needs, conclusions and how they affect your business. The second year will concentrate on extending the geographical coverage to the western and central areas, of Shaki, Kaduna, and Abuja, thereby increasing substantially increasing the available market, leading to a net profit of N9 million.
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